After intense backlash from critics and much thoughtful consideration, Kim Kardashian West has officially renamed her shapewear collection.
In a huge departure from the line’s previously offensive moniker, Kimono, the KUWTK star announced on Monday, August 26 her selection of undergarments will be called SKIMS.
Kanye West‘s wife took to Instagram on Monday to share the news with her followers, writing:
“My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10.”
In her message, the business mogul went on to explain the new name’s significance in…