Effective immediately, CMT will now play music videos from both male and female artists equally.
The Country Music Television channel announced on Tuesday (January 21) that it will be changing their 40/60 video airplay ratio.
They tweeted, “Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists. That means 50/50. #CMTEqualPlay.”
“Time is really up in 2020!” said Leslie Fram, senior vice president of music strategy and talent at CMT (via CNN). “All the talk around what can be done to support females in country music needs to transform into action, once and for all. At CMT, we are stepping up our own commitments, in addition to our work through the CMT Next Women of Country franchise …”
CMT also shared in a news release that it “remains committed to advancing females…